Unit 1 - Research Techniques

Unit 1:1 Content – Market Research

Audience Data – Audience Data is collected by BARB. Audience research is information on ratings i.e what people watch on television. BARB are the British Audience Research Board. They do research into how many people watch certain programmes. They do this by using 8,000 homes in the UK, and they have to log in to a special programme every time they watch television. This is then recorded on BARB’s database and they can take an average of how many people in the UK watch each programme.

Audience Awareness – Audience awareness is knowing who you’re talking to, or knowing who your viewers are going to be. For example, if you’re talking to people at an age of 5 or under, you will talk in much more simpler language, whereas, if you were talking to an adult of the same age, you would talk in much more formal language.

Product Reach – How many people the product will reach. E.g. If a programme will broadcast nationally or internationally. This is also monitored through BARB, as they can tell who watches what through their login process.

Audience Profiling – Audience profiling is collecting data about the viewers. BARB do this so that they know who watches what. They collect information such as age, gender, ethnicity, and peak watching times.

Consumer Behaviour – Consumer Behaviour is how the viewers view programmes. For example, shows can be watched through television, internet and through video and DVD.

Consumer Attitudes – Consumer attitudes depends how the consumer sees the programmes. For example, viewers in America may be sensitive towards television programmes about the 9/11 incident., whereas European viewers may not be too bothered about it.

Competitor Analysis – Competitor Analysis is where one channel/programme gets information from another, so they can see what they’re up against.

Advertising Placement – Advertising placement is product placement. For example, placing an item in the shot of a film, so that you can see it, and it will make you buy the product.

Advertising Effects – This is the result of advertising. Adverts make you want to buy a product, and the effect of advertising is making you buy the product that they are advertising.

Production Research –

Content – What a product consists of, what it contains.

Resources – Personnel: These are the staff that work for the companies. Talent: the talent would mainly be the actors of the TV programme. Suppliers: The people that supply things such as whatever they need. Facilities: What they will be using, such as cameras and props. Locations: The places where all the events such as filming will take place. Logistical support: Teamsters and roadies. Carrying equipment.

Costs: How much the production will cost to make.

Viability: viability is whether the product is okay to be released.

Placement: Where the production will be placed. TV etc. Ho the production will be published e.g. through television or through the internet. The product will need to be broadcasted, so it will need a TV slot. Also, it can be show through the internet, which is known as a webcast. It can also be produced as a recorded speech package, known as a podcast.

Audience – Who the production will be broadcasted to, and where.

Competition – What the producers are up against.

Product Research:

Talent: This can be anybody from actors to film crew. They are referred to as 'talent' as they are trained to things that others cannot do.

Finance: This is how the money is managed for the entire production. Such as where and how it is spent, and keeping to a budget. The money can come from advertising and other company's wanting to invest in the product.

Suppliers: these are the people who supply things such as props and sets, amongst other things. These people are needed to help bring the product together.

Facilities: these are things such as set locations and editing studios, or even cafeterias for the workmen to have lunch.

Locations: Locations are where a product may be filmed. For example, the majority of Peter Jackson's Lord of the Rings film adaptation was shot on location in New Zealand.

Logistical support: These are the people who carry the equipment about from location to location, or even from one set to another, such as cameras and props.

Costs: This is the amount of money it will cost to make the whole product. This can be an issue as there is usually a set budget on the finished product, and the price of things such as cameras and actors is very high these days.

Viability: this is whether or not the product can be made. Sometimes it may not be viable due to the technology needed may not be advanced enough.

Placement:

Publication: the first showing of a product is called the premiere, this is the publication.

Broadcast: Broadcasting is the most popular way of showing your product to worldwide audiences. Broadcasting is usually associated with TV.

Webcast: A product that will be shown on the internet. This is mainly for niche audiences, as the product may not have a wide enough audience to gain any profit from airing on TV.

Podcast: A downloadable speech package that can be put onto an MP3 or iPod. An example of a podcast is BBC radio.

Unit 2 - Pre-Production Techniques

Unit 7 - Understanding The Television And Film Industries

Task 1 (P1, M1, D1)

Technology in the TV industry has change a lot over the years, such as the being able to record programs and eventually having to switch over to digital television. But despite the digital switchover, four channels are still available to people on analogue and everybody who even buys a TV set. These channels are: BBC1, BBC2, ITV and Channel Four.

Even though these four channels are available to anyone and everyone at any time, most TV sets come with Freeview. Freeview is a service that shows free-to-air TV channels, like BBC1 and BBC2, amongst many others. It is owned and run by it's shareholders, which are: ITV, BBC, Arqiva and Channel 4, and around 77% of the population can currently receive Freeview. In 2007, digital viewing began to replace analogue, and will continue to do so until the whole of the UK is on digital. This is predicted to happen some time in 2011.

Also, with the newer techology in TV, viewers are able to record programs before they air, so that they don't have to miss it, and the can watch it whenever they want. One company that offers this service is Sky, who have become massively popular due to this service. Also, Virgin have an 'On demand' function, so that you may watch any programs that you have missed, or that you want to watch again.

There are also many ways in which the audience can interract with television and the programs themselves. For example, there is the 'red button' function. This acts as a sort of on demand function. The BBC put it to good use during sporting events such as the Snooker World Championship, where by pressign the red button will allow you to watch a snooker game other than the one that is on at the present time, or you can even watch more than one game at a time has they have a multi-screen function. Also, on shows such as X-Factor, the audience can phone in to vote who they want to see win the competition. Another example would be teleshopping, where purchasable items are advertised on the television, and the audience can view these items, and if they decide to buy, they can phone up and order what they have seen. It is also possible to enter competitions to win things on television, for example, the Gadget Show hold massive prize competitions where you have to either phone in or text your answer to a certain number to be in with a chance of winning.

Another way of viewing television on the internet. BBC have a website called iPlayer, where you can watch any program you want that has been aired within the past week. Channel 4 also has 4od, which works in the same vein as BBC's iPlayer. These services are free. However, it is possible to purchase TV on the internet. Apple offer a range of TV programs available to buy.

Due to all of these technologies being introduced, the audiences are a lot more spread out now. This is because there are a lot of channels and programs aimed at the individual and what they like to see, rather than just the general audience. There are sports channels, teleshopping, film channels, documentary's amongst many other things. Naturally, people of different interests are going to be more attracted to different things, which is why the audience has fragmented. A special christmas episode of Only Fools and Horses had an estimated 20 million viewers several decades ago. Nowadays, the two highest viewed programs are the X-factor final, which has around 8 million viewers, and Top Gear, which has approximately 6 million viewers at the start of a new series or when they do a special episode such as the Vietnam one.

I think the uses and gratification is a lot more relevant in todays day and age. The diversion aspect of the theory has definitely become more relevant, as people are very willing to escape their everyday problems. These problems may be anything from family issues to the current financial climate taking it's toll on nearly everybody. However, this doesn't mean that the other aspects don't apply. People still use the media for personal relationships, as people like to talk about what they have seen on TV. A lot of people also use the TV to find out things such as weather reports and news on the financial climate, which is surveillance. Although these days, people don't tend to find a personal identity from TV. Instead of finding themselves reflected by someone on a programme, they try to be what the see on TV, which goes to show how much power the media has over it's audience.

We can access films through Digital TV with the use of the On Deman function that Sky and Virgin offer. Virgin has over 500 films that you choose to purchase and watch over a period of a week. We can also access film through the internet. Lovefilm.co.uk offers a film rental service, where they send you the film through the post for a fee and you send it back once you have watched it.

Task 2 (P1, M1, D1)

Sky has pioneered the way in which we watch television with it's innovative new technologies. Sky introduced the idea of recording TV to the UK, which was Sky Plus. Sky Plus offered everything that the original Sky offer did, such as whatever channels you pay for, excep that it had the ability to record programs.

If you're going to miss a program that you want to watch, then you can simply find the program that you want to watch on the TV guide, and press record on the remote control. Plus, you can record more than one program at once, and even record an entire series, so that you can whatever you want whenever you want. A great deal have people have switched from the current TV provider to Sky mainly for this function. Whilst other companies had the On Demand function, Sky offered an even easier way to watch television than ever before.

Also, with the advent of the Digital switchover, they have been able to offer Sky Digital, and even a radio service.

Task 3 (P1, M1, D1)

Television is funded in many different ways. One of these is PSB, which stands for Public Service Broadcasting. The PSB is funded by the TV license payers. The BBC provide the PSB for the UK, and are the only company funded by just the TV license. A license for a full colour TV is just under £140. The money from the TV license pays for producing and airing the programs. There are also some other stations that are funded by part of the BBC's PSB. Some of these are Five, ITV and Channel 4.

Another type of funding is by sucbscription. Companies such ask Virgin and Sky offer their serives for a monthly fee. These services can come in packages which include the TV, Broadband and phone line deals. These packages are relatively cheap for what they offer, but with companies such as Sky having 8 million subscribers, and the packages being £18 a month at the cheapest, a lot of money goes towards the company so that it can be funded into offering these services more and more.

Pay-per-view is another form of television funding. Pay-per-view is where the consumer pays a one time fee to watch one program. A lot of sports progams do this in America, such as boxing and professional wrestling companies. PPV is at it's most popular in the US.

Sponsorship is also a big part of funding these days. Sponsorship is where a brand or company pay to have a small advert played between the program and each commercial break to advertise their product. One example of this would be when Friends on E4 was sponsored by Appletiser. I think that certain brands associate themselves with certain programs for a reason. For example, Extreme Makeover is sponsored by Black and Decker. Extreme Makeover is a program where they build a house from scratch, and Black and Decker is a company that makes tools for doing so. It is more memorable when the program and it's sponsor have a direct link to each other.

Another form of funding is product placement. Whilst illegal in Britain, it is commonplace in the US. Product placement is similar to sponsorship, but the product is placed somewhere within the program itself so that it may be advertised. A common example of this is when somebody is shown to be working on a laptop computer. There is always a clear shot of the logo on the back of the laptop's screen, and it is usually either Apple or Sony Vaio that place their products in programs.

Task 4 (P1, M1, D1)

Task 5 (P1, M1, D1)

Unit 22 - Multi-Camera Techniques

Multi-Camera Techniques

Task 1 (P1, M1, D1)

The types of shows that generally use the multi-camera techniques are sitcoms, sports programs, soap operas, game shows and talk shows. An example of a few these would be Seinfeld, Coronation Street and Jeremy Kyle. Also, more and more Hollywood films have begun using the multi-camera technique. There are a few advantages to using the multi-camera set up over the single-camera setup, such as it being less expensive. Also, everything can be shot in one live take from many different angles, whereas with the single-camera setup would have to shoot things several times from different angles to get the same effect, which means everything takes a lot less time and money to film.

In a multi-camera setup, there are generally 4 cameras in use. The two outer cameras would take shots of the two most active characters in the scene, whilst the central cameras take a master shot to capture everything that happens in the scene and to capture the surroundings.

Task 2 (P1, M1, D1)
http://www.youtube.com/watch?v=XMZdJePz62I&feature=player_embedded

Krafterwerk - Awards Show. Dir: Hamish Hamilton.

The scene begins with an establishing shot of the crowd and the stage, it then shows a long shot of the four members of the band, and them shows a close-up of each member, panning from one to the other. Their faces remain almost hidden due to the lighting creating an enigma. Also, they stand relatively still during the whole performance, and because of their odd costumes and hidden faces, it gives them an air of power and an almost god-like appearance. Towards the end, their is a crane shot, that starts from within the audience and then looks down on the band members. The video holds the viewer's interest my keeping the characters very enigmatic and mysterious, almost wanting you to keep watching to find out who they are.

http://www.youtube.com/watch?v=K7Yv6e-T6WA&feature=player_embedded

Roberto Cavalli Fall/Winter 2009/2010 Full Show [Multi-camera view]

The catwalk show has lots of camera shots that are very typical to a catwalk show. There is the long shot taken from above the audience that shows them walking down the catwalk, there is the shot of the feet which then moves upwards to their face as they move closer to the camera, which then switches to a low-angled middle shot of the model. The low-angled shot is used to make the model look as if she is towering over everybody, making her look like she is in a position of authority and power. The same applies for the long shot from the audience. The camera follows her, making people think that she is something to be desired, and that all eyes should be on her.

http://www.youtube.com/watch?v=sK16ihc6ESw&feature=player_embedded

Match of the Day: 2008/2009 Premier League Season Review

The opening shot is a middle shot of the presenter. It then cuts to a a series of quick cuts of people scoring goals, using many different camera angles, ranging from long shots, close ups and panning shots. The mususic is really tense which fits the pace of the editing. The commentary also adds to the intensity of the clip, as the commentators are really on the edge of their seat all the way through the clip. All the intensity and the quick pace makes for a very riveting clip which helps to keep the attention of the audience.

Task 3 (P1, M1, D1)

Task 4 (P1, M1, D1)

Script:

*Opening Sequence*

*Camera 2* (Medium Shot)

Eddie: Welcome to Friday world! We've got an awesome line-up for you this week, and the first of these features is going to be introduced by Arran.

*Camera 1 on Arran* (Cloose up)

Arran: Hello everybody! This film has been produced by year 13 students for their media course. We bring to you... The Silent Treatment.

*Roll VT: The Silent Treatment*

*Camera 2 - back to Arran and Eddie in the studio* (medium shot)

Eddie: Awesome film. And there will be more single camera drama's coming up in the next few weeks!

Arran: Coming up now we've got a trailer that will take you back to your childhood. Here's Toy Story 3!

*Roll VT: Toy Story 3*

*Camera 1 on Eddie* (Close up)

Eddie: Arran, what ARE you doing?

*Camera 2 zooms to a medium shot of Eddie and Arran*

Arran: Well Eddie, I'm wearing this banana suit because YOU ATE MY ENCHILADAS!

*Roll VT: You Ate My Enchiladas*

*Camera 1* (Close up)

Eddie: Well that was unexpected, and quite brutal to say the least!

*Camera 2* (Medium shot)

Arran: Shut up Eddie, we have breaking news! We go to our man on the ground, Christan Place! Christian?

*Roll VT: Zombie Sequence*

*Camera 2 on both* (Medium shot)

Eddie: Well this could quite possibly be the last episode of Friday World ever! So I think we should all enjoy this next video!

Arran: So here's MC Hammer voicing his opinions on the zombies!

*Roll VT: MC Hammer - Can't Touch This*

*Camera 2 on both* (Medium shot)

Arran: It's been a pleasure to be your hosts, I'm Arran.

Eddie: And I'm Eddie.

Arran: Goodbye!

*Outro*

Task 5 (P1, M1, D1)

Task 6 (P1, M1, D1)

Task 7 (P1, M1, D1)

Task 8 (P1, M1, D1)

See Tutor

Task 9 (P1, M1, D1)

The purpose of this task was to create and record a live TV entertainment programme for our target audience of 12-15 year olds. I feel that we achieved this, as the audience seemed to enjoy it very much. We got a positive reading from nearly every member of the audience. They liked most of the VT's, especially the Toy Story 3 trailer, where they laughed, shouted and even screamed about it. This was our aim, to entertain the primary target audience of 12-15 year olds. There was a mix of male and female members aswell as mixed ethical groups in the VT's that were shown, which would appeal to the target audience more as there were also people of different ethnicity's within the audience. We didn't have a music track for the presenter's sections as it was all speech to introduce the VT's, but the music that was included in the student's videos was very appropriate for the mood, as was the location's they all picked. The location we picked for the presenter's sections was very colourful and vibrant, which generally appeals to a younger audience. Also, we kept the language we used slightly simpler for the target audience. The video looked very realistic for it's genre. We had a good setting for what is particular for the genre, like the colourful backdrop.

The only technical faults we came across were in the rehearsals, where the sound failed several times. We only had one technical problem we had throughout the entirety of the live show was the sound failing again for a few seconds. All of the camera work was fine, as it followed the sooting script we had provided for the people working the cameras. The audience stayed very interested throughout the entire show, as we offered them things that would appeal to them.

We didn't have a narrative for the show, as we were only the presenters of different clips that needed to be introduced. Everything we did though was typical to the genre, such as the type of camera shots used and how we introduced the VTs. Everything down to the script was kept as realustic to the genre as it could possible be. I'd say the only disadvantage we had was the budget. TV shows of this kind have higher budgets, and they use very high-tech equipment and have a studio to work with, whereas we had only a small room.

I felt I learnt a lot from this experience. I learnt how to write a script typical to a certain genre, and how to present it in a way that would keep the target audience interested. I felt that I was a good team member too. I contributed a lot of idea's to the whole show, I played my part in presenting the show very well. I think the only thing we could improve on in the future would be the sound quality. for example, we would need clip-on microphones rather than having to pass the microphone to the other presenter, as this can get a little tedious.

Unit 29 - Advertisement Production For Television

Task 1 (P1, M1, D1)
http://www.youtube.com/watch?v=x13DH6IoIcQ&feature=player_embedded
Honda Advert - The Impossible Dream

This advert follows various lines of appeal. One of these is the dreams line of appeal. It shows a man who looks to be living his dream by driving all these fancy vehicles that cost a lot money. It's almost as if the advert is saying 'Honda is the dream'. This could also be following the aspirational line of appeal, which is showing rich and luxurious lifestyles. This ties in with the dream line of appeal, as it's showing that if you have aspirations, you can reach to whatever heights and dreams you want. It also shows a line of appeal in the form of nature. The man on the vehicles is driving through the stunning locations, showing to people that Honda can take you anywhere that you wish to go.

Through all these lines of appeal, it definitely shows some reward power. If you achieve your aspirations such as a rich and luxurious lifestyle, you will be rewarded with these nice vehicles, the nice places and be able to live the dream. There is also some coercive power, but only through the use of the song. The name of the song itself, The Impossible Dream, almost dares the viewer to take up the challenge.

This advert in particular seems to be aimed 30-35 year olds, ones who may not have achieved what they want in life and are willing to try anything to live their dream. There is only one character throughout the entire advert, and he seems to be cast as a hero of some sort, like he is victorious over something, or that he has achieved his goals.



Task 2 (P1, M1, D1)

http://www.youtube.com/watch?v=jggz2wPnm2o&feature=player_embedded
Halo ODST

The information given on the character is very stricted, although it is made to seem that he does not really want to do what he has to do. We can tell this by his facial expressions at the beginning. Throughout the advert, he is made out to be some kind of hero, although at one point he seems to be the damsel-in-distress until he is saved by a fellow squad member. We can tell it is the same man throughout because of the scars on his face. At the beginning, we're not entirely sure of what the man's goal is. It seems to follow Todorov's theory of an equilibrium, disruption and resolution, although there is no resolution, as is is shown that they are fighting an almost endless war due to the passing of time in the advert.
Task 3 (P1, M1, D1)
The L'oreal advert with Jennifer Aniston employs all the styles of a beauty product advert. She is shown wearing a golden in dress in very bright lighting, laying back in relaxed positions, almost like a goddess. She is shown again in this goddess-like manner when she is ruffling her hair in the mirror and flicking back out of her face. The advert also uses star power to help sell the product, making the audience think that if they used the product, they could become a surreal goddess being just like Jennifer Aniston.
Another advert that could be classed as surreal, although not of the same style, is the Evian advert with the rollerskating babies. Surreal adverts usually have very little to do with the actual product itself, however in this advert, the tagline 'Evian, live young' applies. Babies who look like they are too to even walk are rollerskating with ease, and are therefore living young. It is normally the more surreal adverts that are the most memorable though, and therefore make for a good advertising campaign, such as Compare the Meerkat. In my opinion, it is the surrealness of it that makes it an effective advert, as I am able to remember it even after not seeing it for a long time.

Task 4 (P1, M1, D1)

Task 5 (P1, M1, D1)

Task 6 (P1, M1, D1)

The Advertising Standards Authority (ASA) are an independant regulator of advertising in all forms of media. These include: magazines and newspaper advertisements, television adverts, radio commercials, posters and billboards, and direct mail. From time to time, the ASA receive complaints from the public, and they respond to these complaints by checking each one thoroughly. Due to this, nearly 2500 advertisements were changed in 2008. Some of the codes that they have to check for in advertisements are misleadingness, harm and offence, racial and sexual discrimination and political and controversial issues.

Task 7 (P1, M1, D1)

http://arrancookbtectvandfilm.blogspot.com/2009/10/unit-21-single-camera-techniques.html
Scroll down to task 5

Advertisers need to know how technology in media is changing because they need to know how to reach their audience in the most effective ways. There are many new ways to advertise, such as through the internet, and many more people read magazines these days. They'll constantly be looking for new mediums of advertising.

Task 8 (P1, M1, D1)

Alaska Marketing Solutions

Client Brief

Project: Television advertisement for the media department in school.

Prepared by: Alaska Market Solutions

Mount Pleasant Road, Pudsey, Leeds, LS27 7ND

Background: Media is constantly growing in every aspect, whether it's out in the real world or just a department in one school.

Objective: We feel that media has become part of our everyday culture, and we want to help a younger generation understand that, and give them skills they need to become successful in the growing entity that is the media.

Target Audience/ Secondary Audience: The primary target audience for our advertisement is year 9 students who are just about to make their decisions about which classes to take at GCSE level. Our secondary audience will be the year 7 and 8 students, as it will give them something to think about over the years, and like any good advertisement does, it will stay in their head subconciously and will influence their choice within the coming years.

Important Context: I feel that the most important thing to include in the advertisement are some solid reasons for joining the media department, such as the range of things it can offer such as the Macs and it's very own radio station. This will give the audience an incentive to join.

Rational/Emotional Reasons: A ration reason for joining the course would be the high pass rate of the course, aswell as the amount of new technology it has to offer. An emotion reason to join the course would be that it could be something that the student wants to do in the future.

Product Ideas: Including interviews of year 10 students expressing their opinion on why they like the media department, and interviews on 6th form students telling the audience what they have learnt over the years and what experience and new skills they have gained by joining the courses offered. We will also have a tagline for our advertisement, as we feel that a tagline helps the advertisement stay in someones head better.

Mandatory Details - Website http://pgslearning.co.uk/media Phone number: 0113 229 6000

Budget/Advertising Time:

Task 9 (P1, M1, D1)

Do you like to see humour in your adverts? Yes/No

Do you like to see a narrative? Yes/No

Do you like to see celebrities/star power? Yes/No

Do you prefer seriousness in your adverts? Yes/No

Would you like known/popular music in your adverts? Yes/No

Do you like expert power/professional opinion? Yes/No

Do you like nostalgia in your adverts? Yes/No

Does a tagline help you to remember an advert? Yes/No

Task 10 (P1, M1, D1)

Task 11 (P1, M1, D1)

Task 12 (P1, M1, D1)

Misleadingness: The consumer must not be mislead into believing something that is not true. An example of this using our own advert would be that if you join the media department, you can do anything you want to in life. This is not true. It misleads the consumer into thinking something that isn't true. A more accurate statement would be 'If you join the media department, you can choose from a wide range of careers'. Whilst the term 'wide range of careers' and 'almost anything in life' seem pretty similar, there is actually a huge difference. It is true that there is a wide range of careers available in media, therefore that statement is not misleading. If a customer is mislead, they may feel that they have been manipulated and will lose faith in that company. The company then loses money due to losing customers.

Task 13 (P1, M1, D1)

Due to our advert being an advertisement for the media department, we could put it almost anywhere on television. A good example would be putting it after some kind of presenters show, where upon watching the program and seeing the advert, it could lead them to think that by taking on the media course that they could become a television presenter. Another good place to put the advert is before a large sporting event, as a career in media could also help you reach the heights of being something like a football commentator, or a camera-man at the match itself.

Task 14 (P1, M1, D1)

Task 15 (P1, M1, D1)

Objective: The objective of this advertisement is to get the year 9's to choose media as a GCSE subject, as they are our target audience. Our secondary audience is the year 11's, as we are wanting them to join 6th form media, and therefore we will need to add a 6th former's opinion into the advertisement. The students will need to persuaded into joining. To do this, we will give them an incentive to join, such as skills for working in the media industry, and offering them all the technology that the media department has. The style of it will have the general conventions of an advertisement. It will include expert power, consumer opinions and will make use of several taglines to make the advertisement a lot more memorable.
The advert won't have a narrative as such, but I'd say the goal would be to successfully get the year 9's and 11's to pick GCSE and BTEC media courses for the next step of their education. The characters will be the people who take the class at GCSE and BTEC levels. Not actors, but just people giving their opinion on what they've learned and experienced upon taking the media class. Close-ups will be used for all of the interviews, and a mid-shot will be used for the interview with Mr. Jackson, as we want to be able to see the working environment around him. To edit the film, we are going to use Adobe After Effects.

Task 16 (P1, M1, D1)


Equipment



The camera we used to record everything was a professional Panasonic camera. We used a dolly for easier transportation of the camera, and a tripod so that could effectively do the shots we needed without the camera being too shaky. For the interviews, we used a directional microphone, except for the interview with Mr. Jackson, in which we used a clip on microphone. The voice over was recorded with a Zoom voice recorder.



Editing Software



iMovie was used to take the footage from the tape in the camera so that it could be saved onto a hard-drive. The footage was then edited in Adobe After Effects.



Who Was Involved In The Recording Process



The whole upper-sixth media class was involved in one shot, which was 12 minutes worth of footage to create a time-lapse to show the working environment in the room. We left the camera to record for a period of time on a tripod. We also interviewed three people, aswell as the head of the media department.



Costume and Location





The interviews were conducted on the spot with no rehearsing of answers, and the people being interviewed had no knowledge of what the questions were beforehand. The location we chose was the media department, as this seemed a suitable place to shoot footage the advert. This is so that people can see exactly what they'd be doing if they joined the media department. There were no costumes used.



Task 17 (P1, M1, D1)




Task 18 (P1, M1, D1)

Task 19 (P1, M1, D1)

Task 20 (P1, M1, D1)




Task 21 (P1, M1, D1)